Featured image: Trump Watches
The Trump Watch brand is a line of Donald Trump-branded timepieces sold online through GetTrumpWatches.com, operated under license by TheBestWatchesOnEarth LLC, with prices ranging from $499 for the Fight Fight Fight fashion watch to $100,000 for the limited-edition Victory Tourbillon.
Quick answer Trump Watches is a licensed merchandise brand, not a watchmaker. The line launched in September 2024 and is sold exclusively at GetTrumpWatches.com. Models currently available include the Fight Fight Fight mechanical watch (from about $499), the Victory collection ($599–$1,199 following the 2024 election), and the Victory Tourbillon ($100,000, 147 pieces). None of the watches are designed, manufactured, or sold by Donald Trump or the Trump Organization directly.
What Is the Trump Watch Brand?
Trump Watches is a licensed merchandise brand that uses Donald Trump’s name, image, and likeness under a commercial arrangement. The company behind it, TheBestWatchesOnEarth LLC, is registered in Sheridan, Wyoming. The brand’s own FAQ is explicit on this point: “Donald Trump, the Trump Organization, and their affiliates do not design, make, distribute, or sell the watches.”
Trump promotes the watches himself, most notably through posts on Truth Social in which he has called them “truly special” and suggested them as Christmas gifts, and through ads that ran on Newsmax as of late 2025. The site does not connect watch sales to his political campaigns and describes the products as collectibles for personal enjoyment rather than investments. Sales proceeds go to TheBestWatchesOnEarth LLC, not to any political fund.
If you are looking for the watches Trump personally wears on his wrist, including his Rolex Day-Date and other pieces he has been photographed in, that is covered separately in our guide to what watch Donald Trump wears. The Trump Watch brand and Trump’s personal collection are two entirely separate subjects.
The Original 2005 Trump Signature Collection
This is not the first time Donald Trump’s name has appeared on watch dials. In 2005, the Donald J. Trump Signature Collection was sold through Macy’s department stores at retail prices between $85 and $300. The line consisted of gold-plated quartz dress watches aimed at the mass market. It was quietly discontinued and is no longer sold at retail, though examples occasionally appear on secondary-market platforms.
The 2024 launch at GetTrumpWatches.com is a separate venture with no direct connection to that earlier collection. The two are sometimes confused in search results, and sellers on resale marketplaces occasionally list the 2005 Macy’s models alongside the current brand. If you are buying to resell, note that the market for 2005 pieces is thin and speculative.
Current Models and Prices
The Trump Watch lineup has expanded since its September 2024 launch. As of late 2025, the site lists several distinct models alongside limited-edition sets. The core models and their approximate retail prices, based on reporting from JCK and Gear Patrol at launch and confirmed advertising through October 2025, are as follows.
| Model | Case | Movement | Water Resistance | Edition Size | Price (approx.) |
|---|---|---|---|---|---|
| Fight Fight Fight (Red) | 42 mm stainless steel | Seiko automatic | 200 m | Open | About $499 |
| Fight Fight Fight (Onyx Gold) | 42 mm gold-tone stainless | Seiko automatic | 200 m | 1,000 pieces | About $799 |
| Fight Fight Fight (Gray Chronograph) | 42 mm stainless steel | Automatic | Not confirmed | Open | About $799 |
| Victory (post-election line) | Not disclosed | Not disclosed | Not disclosed | Limited | $599–$1,199 |
| Ultra Mega Collector Set | Seven Victory models | Not disclosed | Not disclosed | Limited set | About $5,389 |
| Victory Tourbillon | 18-karat gold, ~200 g | Swiss TX07 manual-wind, 105-hr power reserve | Not disclosed | 147 pieces | About $100,000 |
Where to buy
Compare the same watch on both sites: eBay for pre-owned and vintage pieces, Amazon for new stock.
Trump Watches Fight Fight Fight
Hamilton Khaki Field Mechanical Alternative
Tissot PRX Powermatic 80 Alternative
Prices and availability change; check the listing before you buy.
The Fight Fight Fight name refers to words Trump was seen mouthing after the assassination attempt on July 13, 2024, and the watch launched the same year. The base models use a Seiko automatic movement, which is a reputable Japanese movement also found in a wide range of mid-tier watches. The 42 mm case includes a unidirectional rotating bezel, a signed dial, and 200-meter water resistance on the standard models — the last being a meaningful specification at this price.
The Victory Tourbillon is in a different category entirely. The TX07 tourbillon movement is made by Montrichard, a private-label manufacturer with production capacity in Switzerland as well as facilities in Asia and the United States. According to Bloomberg reporting from November 2024, David Gouten, the industry veteran hired to run the venture, stated that materials for the tourbillon cost at least $25,000. The markup to $100,000 is in line with how luxury tourbillons are priced in the broader industry, though at this price most buyers would expect a watch from an established manufacture rather than a licensed novelty brand.
By late 2025, gettrumpwatches.com had also launched First Lady watch variants under the brand umbrella. A First Lady Almond and First Lady Blue Skies appear among the current listings, priced in the $640 range. These models are marketed toward female buyers and feature thinner cases with feminine colorways.
Who Actually Makes Trump Watches?
TheBestWatchesOnEarth LLC is the company behind the brand. It is listed as based in Sheridan, Wyoming, which is a common state of registration for US companies due to its favorable business laws, and this does not indicate that the watches are assembled there.
For the tourbillon, the manufacturer is Montrichard, which Bloomberg named in its November 2024 investigation. Montrichard operates as a private-label maker that produces watches for brands without their own movements or cases. The headline “Swiss-made” claim on the GetTrumpWatches.com site reflects the tourbillon’s Montrichard movement, but “Swiss-made” under Swiss law requires that only a portion of the manufacturing cost and the final inspection take place in Switzerland. Some components may originate elsewhere.
For the Fight Fight Fight models, the listed movement is Seiko automatic. Seiko manufactures its movements in Japan, and the use of a Seiko caliber is a standard practice among watches in the $300–$800 price bracket. The case and dial sourcing for these models has not been publicly disclosed by TheBestWatchesOnEarth LLC. Watch experts have questioned whether the watches are assembled in Wyoming as implied or sourced from Asia.
Sales Performance and Expert Reaction
The $100,000 Victory Tourbillon drew significant press coverage but proved a slow seller. According to Bloomberg’s reporting in November 2024, orders had covered just over 10 percent of the 147-piece edition in the first two months after launch. Gouten acknowledged the slow pace and said a new website was being developed to improve marketing. Montrichard CEO Remi Chabrat was quoted saying the tourbillon “will really be a collectible product” in 50 years, framing it as a long-term play for buyers.
Industry coverage from JCK Online and Gear Patrol noted that the watch was not positioned as a horological achievement but as a branded collectible. Critics pointed out that at $100,000, buyers enter a market where established maisons — Patek Philippe, A. Lange and Söhne, and Audemars Piguet, among others — offer tourbillons with decades of proven resale value. The Trump Tourbillon has no such track record.
The entry-level Fight Fight Fight models attracted different criticism: their $499–$799 price range puts them above well-regarded mechanical watches from Seiko’s own Orient subsidiary, Hamilton, and Tissot. At that price, a buyer is paying primarily for the branding rather than for horological value. Watchnificent and other watch blogs noted this directly in their coverage.
For a broader look at how collectors weigh political figure watches, see our comparison of Bernie Sanders and Donald Trump’s personal watch choices, and our profile of Elon Musk’s approach to watches, another high-profile figure who rarely wears one.
Alternatives to the Trump Watch Brand
If the styling of the Fight Fight Fight appeals to you but you prefer a watch with an established track record, several options at a similar price point deliver better horology. The Hamilton Khaki Field Mechanical (about $475–$495) uses an ETA 6498 movement and carries Hamilton’s decades of American heritage. The Tissot PRX Powermatic 80 (about $475) pairs a 1970s-inspired cushion case with a reliable Tissot-modified ETA movement. Both have robust secondary markets and are backed by brands with century-long histories.
For buyers drawn specifically to dive-adjacent styling with a 200-meter water resistance rating — as found on the Fight Fight Fight — the Seiko Prospex SPB line starts around $500 and uses Seiko’s own in-house movements. Seiko makes many of the movements in the budget-to-mid range of the watch market, so you would effectively be buying the movement brand directly at the same price.
At the $799 level of the gold-tone Onyx model, Longines, Tudor, and Oris all offer mechanical watches with strong brand equity and genuine resale demand, something the Trump Watch brand cannot yet demonstrate.
Where to Buy Trump Watches
The watches are sold exclusively through GetTrumpWatches.com. The site ships free within the United States. All sales are final — no returns are accepted — so buyers should treat these as one-way purchases. The tourbillon carries a two-year limited warranty; the Fight Fight Fight models carry one-year warranty.
There are no confirmed authorized retailers outside the brand’s own website. Amazon and eBay listings exist but the brand has not confirmed these as authorized channels, and the risk of receiving a counterfeit or misdescribed item is higher on open marketplaces. Buyer protection on GetTrumpWatches.com is limited by the all-sales-final policy, so approach with the same caution you would apply to any collectible merchandise purchase.
FAQ
Are Trump watches actually Swiss-made?
The $100,000 Victory Tourbillon is made by Montrichard, a Swiss private-label manufacturer, and meets the legal definition of Swiss-made. The Fight Fight Fight and other lower-priced models use Seiko movements from Japan; the case and component sourcing for those watches has not been publicly disclosed by the company.
Is the Trump Watch brand run by Donald Trump?
No. The brand is operated by TheBestWatchesOnEarth LLC under a licensing agreement that allows the use of Trump’s name, image, and likeness. The company’s own FAQ states that Donald Trump, the Trump Organization, and their affiliates do not design, make, distribute, or sell the watches.
How much does a Trump Watch cost?
Prices range from about $499 for the base Fight Fight Fight model to $100,000 for the Victory Tourbillon. Mid-range Victory models fall in the $599–$1,199 band, and the Ultra Mega Collector set of seven watches is listed at around $5,389.
Are Trump watches a good investment?
TheBestWatchesOnEarth LLC’s own site describes the watches as collectibles for personal enjoyment, not investments, and the site states explicitly that the watches should not be purchased as investments. As of November 2024, only about 10 percent of the limited-edition tourbillon had sold, which suggests limited immediate resale demand at the launch price.
What movement does the Fight Fight Fight watch use?
The Fight Fight Fight uses a Seiko automatic movement. Seiko is a well-regarded Japanese movement manufacturer, and its calibers power a wide range of watches from $200 to well above $1,000. The use of a Seiko movement is a reasonable specification at the $499 price point.
Can I return a Trump Watch if I change my mind?
No. The GetTrumpWatches.com terms state that all sales are final. There are no returns accepted on any model. The Victory Tourbillon comes with a two-year limited warranty covering manufacturing defects, and the Fight Fight Fight carries a one-year warranty, but neither covers buyer’s remorse or change of mind.
Sources
- JCK Online: Trump Selling Line of “Really Special” Watches
- Gear Patrol: Donald Trump Just Launched a Dive Watch. Here’s What You Need to Know
- Axios: New Trump watch collection includes watches selling for $100k
- Swissinfo / Bloomberg: Trump’s $100,000 Swiss-Made Watch Is a Slow Seller
- Mediaite: ‘It’s Trump Time!’ President Launches Ads to Sell His New Collection of Watches