The watches worn by athletes: footballers, fighters, golfers, runners, drivers and the sport watches they train and race in.
Lando Norris is tied to Richard Mille through McLaren, and press reports put a white ceramic RM 72-01 on his wrist when he won the 2025 world championship.
Max Verstappen wears TAG Heuer, most often the titanium Monaco Chronograph, and the brand is still Oracle Red Bull Racing’s official watch partner in 2026.
Floyd Mayweather’s headline watch is the one-of-one Jacob & Co. Billionaire, reported at $18 million, with other pieces sorted by how well they are documented.
Rafael Nadal wore Richard Mille RM 27 series tourbillons in matches, ending with the 11.5 g RM 27-05 in 2024, the year before his retirement became official.
Tom Brady is IWC’s global ambassador and is best linked to the TOP GUN pilot’s chronograph, alongside Audemars Piguet, Rolex and Richard Mille pieces.
Michael Jordan’s best-known watch is the Roger Dubuis Excalibur Spider Pirelli from The Last Dance, alongside reported Rolex Daytonas, Richard Mille and a De Bethune DB27.
Cristiano Ronaldo’s signature watch is the Jacob & Co. CR7 Epic X, alongside reported Rolex, Hublot and Franck Muller pieces and an earlier TAG Heuer CR7 edition.
Tiger Woods wears the Rolex Sea-Dweller Deepsea with the D-Blue dial and has been a Rolex Testimonee since 2011, after earlier Tudor and TAG Heuer deals.
Baumgartner wore a Zenith El Primero Stratos Flyback Striking 10th on his 2012 space jump.
Bubba Watson is a Richard Mille ambassador, best known for the RM 38-01 Tourbillon G-Sensor and the pink RM 38-02.