Featured image: Richard Mille
Lando Norris’s watch is a Richard Mille, and the one most associated with him now is the RM 72-01 Lifestyle Flyback Chronograph in white ceramic, which he wore when he clinched the 2025 Formula 1 world championship in Abu Dhabi. Richard Mille is McLaren’s longtime watch partner, and Norris also wears the brand’s RM 67-02 and McLaren-edition models.
Quick answer Norris wears Richard Mille. Press coverage placed a white ceramic RM 72-01 on his wrist when he won the 2025 title, and the brand lists him among its Friends and Partners. The link runs through McLaren, which has been a Richard Mille partner since 2016. We found no other watch brand with a personal deal.
Lando Norris’s Watch: The Richard Mille RM 72-01
Norris clinched the 2025 drivers’ title at the Abu Dhabi Grand Prix by finishing third, ending the year on 423 points to Max Verstappen’s 421. Several watch outlets, including First Class Malaysia and UDN, reported that he wore the RM 72-01 Automatic Winding Lifestyle Flyback Chronograph in white ceramic with a red gold middle case.
The RM 72-01 debuted in 2020 in titanium, red gold and ceramic versions. It is one of the brand’s more wearable everyday chronographs, with a flyback function that lets you restart timing instantly.
| Spec | Richard Mille RM 72-01 Lifestyle Flyback Chronograph |
|---|---|
| Case size | 38.40 mm wide x 47.34 mm tall, 11.8 mm thick |
| Case material | White ceramic with a red gold middle case (Norris’s version); the 2020 launch editions used titanium or red gold |
| Movement | In-house calibre CRMC1, automatic flyback chronograph, 4 Hz, about 50 hours of power reserve |
| Water resistance | 30 m (3 bar) |
| Approximate price | Launched at CHF 170,000 in titanium (2020); ceramic and gem-set versions roughly $450,000 to $600,000 on dealer listings. Richard Mille publishes no public price list |
Where to buy
Compare the same watch on both sites: eBay for pre-owned and vintage pieces, Amazon for new stock.
Richard Mille RM 72-01 Lifestyle Flyback Chronograph
Seiko Prospex Speedtimer Alternative
Tissot PRX Chronograph Alternative
Casio G-Shock GA-2100 Alternative
Prices and availability change; check the listing before you buy.
What Makes the RM 72-01 Special
The RM 72-01 is one of Richard Mille’s more usable chronographs. Its CRMC1 calibre has 39 jewels and, according to UDN, 425 parts, and the flyback function lets the wearer restart timing with a single press. The open dial carries orange and fluorescent green accents on the counters, a racing-inspired look that suits a driver.
It is also modest by the brand’s standards in size, at 38.40 mm wide, though the rubber strap and tonneau case give it a distinctive wrist presence.
Richard Mille, McLaren and Norris
Richard Mille announced its partnership with McLaren in February 2016, three years before Norris joined the team. Haute Time’s 2026 partner list names Richard Mille as McLaren’s watch partner and notes that, in January 2026, McLaren said the brand will also become an official partner of its Hypercar team when it enters the World Endurance Championship in 2027.
Richard Mille’s own Friends and Partners page lists Lando Norris, and also lists McLaren Automotive and the McLaren F1 Team, as of October 2026. The page does not say what kind of agreement he has. A separate 2026 roundup of driver sponsors listed his Quadrant lifestyle brand, Tumi and Ralph Lauren Fragrances, but no watch deal. So the verifiable link is Richard Mille, through McLaren and the brand’s own list.
Other Watches Norris Has Been Seen In
Richard Mille RM 67-02 Automatic Extra Flat
Richard Mille’s slim automatic is named on the brand’s partner page in connection with Norris, and a customized version appears in McLaren’s 2026 campaign imagery. DMARGE identified him in an RM 67-02 “Qatar” edition at the 2024 Bahrain Grand Prix, listing it at about $280,000.
RM 11-03 McLaren Flyback Chronograph
Time+Tide has tied him to this 500-piece McLaren edition, which launched in 2018 at about $191,500. Watches Off 5th lists it on the secondary market much higher, so check current dealer prices before relying on any number.
The stolen watch
On July 11, 2021, a watch was taken from Norris’s wrist outside Wembley after the Euro 2020 final. McLaren said he was unharmed but shaken, and the model was never officially confirmed. Man of Many said it was probably a custom RM 67-02 and cited a value of about £40,000, and noted the true value could be far higher, so treat the figure with caution.
For more athletes in this brand, see Bubba Watson’s Richard Mille tourbillons or the Richard Mille hub.
Norris’s 2025 Title and Richard Mille’s McLaren Pieces
Norris finished 2025 on 423 points, two ahead of Verstappen on 421 and 13 clear of team-mate Oscar Piastri on 410. The white RM 72-01 shown in Richard Mille’s 2026 campaign imagery is tied to that title, according to Oracle of Time.
Richard Mille has built several McLaren-specific models over the partnership. In 2017 it worked with the University of Manchester on the RM 50-03, which the brand calls the lightest mechanical chronograph in the world. More recently came the RM 65-01 McLaren W1, a split-seconds chronograph limited to 500 pieces that launched at about $388,000 according to Watchonista.
How Norris Compares With Other Drivers
Norris’s team-mate Oscar Piastri wears the McLaren-edition RM 67-02 with orange crown accents, while Ferrari’s drivers wear Richard Mille through their own team deal. Verstappen, by contrast, is a TAG Heuer driver. The 30 m water resistance of the RM 72-01 is a reminder that these are for the paddock, not the pool; our water resistance guide explains the ratings.
For another sport’s take on a flashy brand, read Stephen Curry’s Rolex Deepsea and Day-Date.
Affordable Watches Similar to Norris’s
A Richard Mille is out of reach for most, but several real, currently sold chronographs offer a similar sporty, modern look:
- The Seiko Prospex Speedtimer is a racing chronograph with a bright dial, in the spirit of the RM 72-01.
- The Tissot PRX Chronograph has an integrated bracelet and a clean modern case.
- The Casio G-Shock GA-2100 offers a slim, sporty case with plenty of paddock attitude.
FAQ
What watch does Lando Norris wear?
He wears Richard Mille. Reports place a white ceramic RM 72-01 on his wrist when he won the 2025 title, and he is also associated with the RM 67-02 and McLaren-edition models.
Is Lando Norris a Richard Mille ambassador?
Richard Mille lists him on its Friends and Partners page as of October 2026, and the brand is McLaren’s watch partner. The page does not describe the terms of his deal.
How much is Lando Norris’s watch?
The RM 72-01 launched at CHF 170,000 in titanium in 2020. Ceramic and gem-set versions are listed at roughly $450,000 to $600,000 by dealers, since Richard Mille publishes no price list.
What watch did Lando Norris wear when he won the championship?
Media reports say a white ceramic RM 72-01 Lifestyle Flyback Chronograph, worn at the 2025 Abu Dhabi Grand Prix where he clinched the title.
Did Lando Norris have a watch stolen?
Yes. In July 2021, after the Euro 2020 final at Wembley, a watch was taken from his wrist. The model was never officially confirmed.
Sources
- Richard Mille: Friends and Partners
- First Class Malaysia: Timepieces at the Formula 1 Abu Dhabi Grand Prix
- Oracle of Time: Introducing the Richard Mille RM 72-01 Lifestyle In-House Chronograph
- Haute Time: F1 Watches 2026, Every Team’s Watch Partner
- Watches Off 5th: Lando Norris’s Watch Collection
- DMARGE: Lando Norris wears Richard Mille at the Bahrain Grand Prix