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Roger Moore wore Seiko watches in all five of his James Bond films, from The Spy Who Loved Me (1977) through A View to a Kill (1985)—nine different Seiko models in total, several of which served as Q-issued gadget watches with built-in transmitters, message printers, and an explosive charge.
Quick answer The most famous Bond Seiko is the G757-5020 Sports 100, worn in Octopussy (1983) as a tracking device that followed a bugged Fabergé egg. Roger Moore wore Seiko throughout his entire tenure as Bond under an official product-placement deal that ran from 1977 to 1985. Other notable models include the 0674 LC message printer from The Spy Who Loved Me, the M354 Memory-Bank Calendar from Moonraker, and the 7549 Golden Tuna from For Your Eyes Only. No other actor has worn Seiko as Bond in an official capacity.
The Seiko G757 Sports 100: Bond’s Most Famous Gadget Watch
The Seiko G757-5020 Sports 100 is the Bond Seiko most collectors recognise. It appeared in Octopussy (1983) on Roger Moore’s wrist as a tracking device that, in the film’s fiction, followed a bugged Fabergé egg through a Sotheby’s auction and into the villain’s compound. Bond monitors the egg’s movements on the watch’s small LCD map display—plausible enough by 1983 standards that audiences accepted it without question.
In commercial terms the G757-5020 was Seiko’s flagship sports chronograph of the era, featuring a quartz LCD display with stopwatch and alarm functions housed in a brushed stainless case on a metal bracelet. It was a genuine production watch marketed under the Sports 100 branding, not a modified prop. The Bond placement used the watch’s real functions as the basis for the fictional tracking display. For the full story of how this watch was used in the film, see our dedicated article on what James Bond wore in Octopussy.
| Spec | Seiko G757-5020 |
|---|---|
| Reference | G757-5020 |
| Movement type | Quartz digital |
| Display | Dual LCD (time and chronograph) |
| Case material | Stainless steel |
| Case size | Approx. 36 mm |
| Water resistance | 100 m |
| Functions | Time, date, alarm, chronograph |
| Film appearance | Octopussy, 1983 |
| Pre-owned price (approx.) | $400–$900 depending on condition |
Where to buy
Compare the same watch on both sites: eBay for pre-owned and vintage pieces, Amazon for new stock.
Seiko G757-5020 Sports 100 (pre-owned)
Seiko Prospex Solar Diver SNE537 Alternative
Seiko 5 Sports SRPD51 Alternative
Prices and availability change; check the listing before you buy.
The G757-5020 is no longer produced. Examples appear regularly on specialist vintage watch marketplaces and at auction. Condition varies considerably: LCD modules from this era are susceptible to display failure and screen yellowing after four decades, so a fully working example with a sound bracelet and a clean display commands a meaningful premium over a non-working parts watch.
The Spy Who Loved Me (1977): The Seiko 0674 LC
Bond’s relationship with Seiko began in The Spy Who Loved Me, when Q issued Roger Moore’s 007 with the Seiko 0674-5009 (internally designated DK001). The watch contained a miniature message-printing mechanism: in the film it produces an embossed paper tape carrying orders from M, reaching Bond on a ski slope in the Alps before the title sequence. In reality the 0674 LC was a commercial first-generation LCD watch with no printer inside; the printing function was a prop addition for the close-up shots.
The placement was well-timed. LCD digital watches were genuinely novel to general audiences in 1977—most viewers had not seen one in person—which gave the gadget watch premise an extra charge of credibility. Seiko understood the marketing value of associating their emerging digital technology with one of cinema’s most recognisable characters, and the relationship continued for the next eight years.
Moonraker (1979): The Seiko M354 Memory-Bank Calendar
In Moonraker, Bond received the Seiko M354-5019, internally designated SFX003. The M354 was a Memory-Bank Calendar, meaning it could store multiple data records—appointment reminders and similar entries—beyond a simple time and date display. In the film’s fiction, the caseback conceals a high-powered explosive. Q demonstrates the detonation capability in the lab, and Bond puts it to use during the climax aboard Hugo Drax’s space station in orbit.
The M354 is a moderately sought-after collector piece today, combining the Bond association with a technically interesting watch type. Memory-bank digital watches from the late 1970s have their own enthusiast following independent of the film connection. Working examples are not common; the memory-storage functions rely on components prone to failure over four decades.
For Your Eyes Only (1981): Two Seikos, Two Different Roles
For Your Eyes Only saw Roger Moore wearing two different Seiko references, reflecting how thoroughly Seiko had embedded itself in the production by the third film of the partnership.
The Seiko 7549-7009, known informally as the Golden Tuna, is the more practically oriented of the two. With a 200-metre water resistance rating and the characteristic cushion-shaped case of Seiko’s Tuna professional diver line, the 7549 appears on Bond’s wrist during the film’s underwater sequences. Unlike most of the other Bond Seikos, this one carries no in-film gadget function—it is presented simply as the watch a trained operative would choose for serious diving work. The Golden Tuna remains a prized collector piece in its own right, representing Seiko’s professional diver engineering at the start of the 1980s.
The second watch, the Seiko H357-5040 Duo Display, takes a gadget role. The H357 paired an analogue dial with a digital sub-display—an ana-digi configuration—and in the film’s fiction functions as a pager and concealed text receiver with a built-in microphone. The two watches appear in different scenes, making For Your Eyes Only the most Seiko-intensive of the Moore films in terms of distinct models on screen.
A View to a Kill (1985): Three Seikos in Moore’s Final Film
A View to a Kill was both Roger Moore’s last Bond outing and the end of Seiko’s involvement with the franchise. The film features three distinct Seiko references—the largest single-film haul of the partnership and a sign of how central Seiko had become to the production’s wardrobe.
The Seiko 7A28-7020 chronograph is the most technically notable. Seiko’s 7A28 movement was at the time the world’s first analogue quartz chronograph capable of measuring to 1/10th of a second with a split display, and the brand used Bond’s wrist to underline the claim. The watch carries no in-film gadget function: it is presented as a high-specification timepiece for a man of Bond’s tastes rather than Q-branch hardware.
The Seiko 6923-8080 (promoted under the code SPD094) appears in more formal dress contexts as a slimmer piece. The Seiko H558-5000 (WHV005), a 150-metre diver with an ana-digi display, rounds out the trio and was also sold separately through the Bond marketing campaign that accompanied the film’s release. None of the three watches carry gadget functions in the story.
Roger Moore’s departure from the franchise ended the Seiko partnership. Timothy Dalton, who took the role in The Living Daylights (1987), wore a Rolex Submariner. Pierce Brosnan introduced Omega in GoldenEye (1995), and the Swiss brand has supplied the official Bond watch ever since. For the full history across other brands, see our guides to every Rolex James Bond has worn and every Omega watch James Bond has worn, film by film.
Modern Alternatives: Current Seiko Watches in the Bond Spirit
None of the Roger Moore-era Bond Seikos remain in production. Collectors looking for a genuine example face pre-owned markets where prices vary with condition and the specific reference. The G757-5020 typically runs $400–$900; the 7549 Golden Tuna commands similar money in working order. Both are vintage-only acquisitions.
For buyers who want a current production Seiko diver in the spirit of the Golden Tuna, the Seiko Prospex line carries on the Tuna family tradition with the same cushion-case geometry, 200-metre-plus water resistance ratings, and tool-watch character that made the 7549 a credible choice for a professional operative. The modern Prospex range covers everything from solar quartz to automatic movements at prices ranging from roughly $400 to over $1,000 new.
For a lower-cost entry point with Seiko’s mechanical heritage, the Seiko 5 Sports line offers automatic movements and 100-metre water resistance at well under $200 new—closer in spirit to the general-purpose practicality the brand represented when Moore first strapped on the 0674 in 1977. Both product lines are genuine Seiko watches with no connection to the Bond films; they are current alternatives rather than licensed merchandise or homages. Worth searching: the Seiko Prospex SNE series (solar diver) and the Seiko 5 Sports SRPD series. The broader celebrity watch world is covered in our celebrity watches guide.
FAQ
What Seiko did James Bond wear?
Roger Moore as Bond wore nine different Seiko models across five films from 1977 to 1985, ranging from the 0674 LC message printer in The Spy Who Loved Me to three separate Seiko references in A View to a Kill. The most famous single model is the G757-5020 Sports 100 from Octopussy (1983), used as an in-film tracking device.
What watch did James Bond wear in Octopussy?
In Octopussy (1983), Roger Moore wore the Seiko G757-5020 Sports 100, a quartz digital chronograph with an LCD display. In the film the watch tracks a bugged Fabergé egg using a displayed map. Full details are in our article on the James Bond Octopussy watch.
Did James Bond ever wear a Seiko?
Yes—Roger Moore wore Seiko in all five films he made as Bond, from 1977 to 1985, under an official product-placement deal. No Bond actor since has worn Seiko in an official capacity: Timothy Dalton wore Rolex, and from Pierce Brosnan onwards the official Bond watch has been Omega.
What is the Seiko James Bond reference number from Octopussy?
The Octopussy Bond Seiko is the G757-5020 Sports 100. The G757 refers to the calibre (the movement reference), and 5020 is the case reference. It is sometimes listed as the G757-5009 in early production variants, though the 5020 is the model most associated with the film appearance.
Why did Bond stop wearing Seiko?
The Bond-Seiko partnership was closely tied to Roger Moore personally. When Moore retired from the role after A View to a Kill (1985), the incoming creative team chose different watch brands for Timothy Dalton. Seiko has not returned to the franchise in an official capacity since.
What does James Bond wear now?
Since GoldenEye (1995), Bond’s official watch has been an Omega Seamaster. Daniel Craig’s era further cemented the Omega association, most recently with the Seamaster Diver 300M in No Time to Die (2021). For more detail see our guide to what Bond wore in No Time to Die.
Sources
- James Bond Watches: Roger Moore Watch Guide
- Hodinkee: The Watches of James Bond
- aBlogtoWatch: Complete Guide to James Bond Watches
- Fratello: Seiko James Bond Watches