Bubba Watson wears Richard Mille. The golfer has been a Richard Mille ambassador since 2011, and the brand has built several signature watches around him, including the RM 038 for his 2012 Masters win, the RM 38-01 Tourbillon G-Sensor he wore at the 2018 Masters, and a pink RM 38-02 unveiled in 2022.
Quick answer: Richard Mille RM 38-01 Tourbillon G-Sensor (42.70 mm, titanium and ceramic, 50 m water resistance, limited to 50 pieces) at the 2018 Masters; the pink RM 38-02 followed in 2022. Prices for his signature models run from roughly $100,000 for the time-only RM 055 to several hundred thousand dollars for the tourbillons, with published figures varying by source.
The RM 38-01 Tourbillon G-Sensor
This is the watch Bubba Watson wore during the 2018 Masters, according to Luxe Watches. It was designed to survive a golf swing, and it includes a G-sensor at 12 o’clock that records swing force up to 20 g, with a pusher at 9 o’clock to reset it.
| Spec | Richard Mille RM 38-01 Tourbillon G-Sensor (Bubba Watson) |
|---|---|
| Case size | 42.70 mm wide, 16.15 mm thick |
| Case material | Grade 5 titanium case band with white rubber casing; green ceramic (TZP) bezel |
| Movement | Skeletonised tourbillon with G-sensor; base plate and bridges in grade 5 titanium |
| Water resistance | 50 m |
| Edition | 50 pieces worldwide |
| Approximate price | About £585,000 for the all-white version, a 2018 figure that may be out of date |
Luxe Watches describes a seven-year partnership at the time, and says the watch was chosen partly to test reliability under real golf conditions.
Bubba Watson’s other Richard Mille watches
- RM 038 Tourbillon “Bubba Watson”: a four-piece limited edition made to honor his 2012 Masters win, with a skeletonised, manually wound tourbillon caliber and grade 5 titanium bridges, according to Haute Time.
- RM 055 “Bubba Watson”: the more accessible, time-only model. Luxury Bazaar describes the original “Baby Bubba” as a manual-winding RM 055 in a titanium case with a ceramic bezel, around $98,000 at retail, and Haute Time reports that Richard Mille followed it in 2016 with “White Legend” and “Dark Legend” editions, each limited to 90 pieces, using carbon-composite bezels, titanium bands and the manual-winding RMUL2 caliber. Sources disagree on exact dates, so treat the years as approximate.
- RM 38-02 Tourbillon (pink): unveiled in 2022 and limited to 50 pieces. It has a Carbon TPT and Quartz TPT case, a manually wound in-house tourbillon with about 70 hours of power reserve, and a sapphire caseback, per Robb Report Malaysia. It was reported as the fourth watch to carry his name.
Bubba Watson’s Richard Mille watches at a glance
| Model | Type | Edition | Reported retail |
|---|---|---|---|
| RM 038 Tourbillon | Manual tourbillon, first Bubba model | Victory edition of 4 pieces for his 2012 Masters win | About $525,000 (Luxury Bazaar) |
| RM 055 “Baby Bubba” | Time-only, titanium case and ceramic bezel | Several limited market variants | About $98,000 (Luxury Bazaar) |
| RM 38-01 Tourbillon G-Sensor | Tourbillon with swing-force G-sensor | 50 pieces | About $820,000 (Luxury Bazaar) or £585,000 (Luxe Watches, 2018 white version) |
| RM 38-02 Tourbillon | Pink Quartz TPT case, tourbillon | 50 pieces | About $980,000 (Luxury Bazaar) |
Luxury Bazaar is a dealer blog, and its dates and prices do not always match the brand’s or other outlets’ figures, so use the table as a guide rather than a price list.
Is he still a Richard Mille ambassador?
The latest sources we found still describe a long-running partnership that began in 2011, including a 2022 Robb Report piece and a June 2024 Luxury Bazaar overview. We could not find a 2025 or 2026 report confirming or ending the partnership or a newer signature watch, so treat the current status as unverified and check Richard Mille’s own announcements.
Why Richard Mille suits a golfer
Richard Mille’s pitch has always been racing-grade durability. A tourbillon watch on a pro’s wrist during a swing is the strongest proof of that claim. Bubba Watson, known for creative shot-making, is an ideal showcase.
Get the look for less
You will not find a real tourbillon for under $500, but you can approach the look.
- Skeleton-dial automatics from Orient and Seiko: Best for a see-through mechanical feel at about $250 to $500 (a rough range we have not tied to a specific model). Pro: visible movement. Con: nowhere near the engineering.
- Casio G-Shock models: Best for true shock resistance at about $100 to $200. Pro: genuinely tough. Con: a quartz digital look.
For more options, read our homage watch guide. If you like athlete watch stories, see Stephen Curry’s watches and Conor McGregor’s collection.
FAQ
What watch did Bubba Watson wear at the Masters?
The Richard Mille RM 38-01 Tourbillon G-Sensor at the 2018 Masters, and an RM 038 built to commemorate his 2012 win.
Does Bubba Watson wear Richard Mille?
Yes. He has been a brand ambassador since 2011, according to Robb Report.
How much is Bubba Watson’s Richard Mille?
The RM 38-01 was listed at about £585,000 in 2018 for the white version.
What is a G-sensor in a watch?
It measures impact force; in the RM 38-01 it shows swing force up to 20 g with a resettable hand.
Sources
- Luxe Watches: Bubba Watson wears the RM 38-01 Tourbillon G-Sensor at the Masters 2018
- Haute Time: Richard Mille introduces a four-piece limited edition for Bubba Watson
- Luxury Bazaar: Understanding Richard Mille Bubba Watson watches
- Haute Time: Richard Mille and Bubba Watson unveil RM 055 White Legend and Dark Legend
- Robb Report Malaysia: Pink Richard Mille RM 38-02 dedicated to Bubba Watson