Featured image: Jacob & Co.
Cristiano Ronaldo’s signature watch is the Jacob & Co. x CR7 Epic X, a 44mm skeleton watch he co-designed with Jacob Arabo and launched in 2022 as the “Heart of CR7” and “Flight of CR7.” Away from his own line, he has been photographed in Rolex Daytonas, Hublot, Franck Muller and a string of one-off Jacob & Co. pieces.
Quick answer Ronaldo’s own watch is the Jacob & Co. CR7 Epic X (Heart of CR7 in steel, Flight of CR7 in rose gold), launched in late 2022 after about 20 years of friendship with founder Jacob Arabo. He was also a TAG Heuer ambassador from 2014, which produced the TAG Heuer Formula 1 CR7 in 2015. Many of his other watches, including the Rolex Daytonas, are known only from photographs, so treat the lists you see online as “reported” rather than confirmed.
Jacob & Co. x CR7 Epic X: Ronaldo’s own watch
The Epic X CR7 is the closest thing Ronaldo has to a signature watch. It takes Jacob & Co.’s skeletonized Epic X and adds football details: the left movement pillar stands for Ronaldo, the right carries his logo and signature, the barrel cover is shaped like a football, and the sapphire caseback shows him in his number 7 shirt.
There are two versions. The Heart of CR7 is steel with green accents, and the Flight of CR7 is 18k rose gold with red, a nod to the Portuguese flag. Both come with a plain or a baguette-diamond bezel.
| Spec | Jacob & Co. x CR7 Epic X |
|---|---|
| Models | Heart of CR7 (steel, green); Flight of CR7 (rose gold, red) |
| Case size | 44mm, about 13mm thick |
| Case material | Stainless steel or 18k rose gold |
| Movement | Calibre JCAM45, hand-wound, skeletonized, 21 jewels, 28,800 vph, about 48 hours of power reserve |
| Water resistance | 50 meters |
| Bezel | Polished, or set with 26 baguette-cut diamonds |
| Limited run | 999 pieces per model with a plain bezel; 499 per model with the diamond bezel (per Monochrome) |
| Approximate launch price | About $28,000 (steel) to about $145,000 (rose gold, diamond bezel) |
Where to buy
Compare the same watch on both sites: eBay for pre-owned and vintage pieces, Amazon for new stock.
Jacob & Co. x CR7 Epic X
TAG Heuer Formula 1 Chronograph Alternative
Casio G-Shock DW-6900 Alternative
Orient Star Skeleton Automatic Alternative
Prices and availability change; check the listing before you buy.
How Ronaldo and Jacob & Co. got here
WorldTempus describes the relationship between Ronaldo and Jacob Arabo as a friendship of roughly two decades, and the Epic X collection as a joint project of about five years. Ronaldo said he had “always dreamed of having my own watch collection,” according to coverage of the launch.
The partnership has kept growing. Jacob & Co. reportedly gave him a Heart of CR7 at the opening of its Riyadh boutique, priced around $119,000, and the brand has produced one-off pieces for him since. These include a Bugatti Chiron Tourbillon in orange sapphire, reported at about $1.65 million, made to match his Bugatti, and a Caviar Tourbillon with green tsavorites that was covered after his move to Al Nassr in Saudi Arabia.
Those one-offs are worth treating carefully. Prices come from lifestyle and auto outlets rather than from the brand, so read them as press estimates.
Rolex, Hublot and Franck Muller: what he has been seen wearing
Ronaldo does not have a public Rolex deal, but Rolex Daytonas show up repeatedly in photos of him. Wrist Enthusiast’s long collection list names a yellow gold Daytona with a mother-of-pearl dial (ref. 116508) and a gem-set Daytona Rainbow (ref. 116595RBOW), plus two gem-set GMT-Master IIs. These come from photographs and have not been confirmed by Ronaldo or Rolex. If you want the model family, see our look at another athlete’s Rolex Deepsea and Day-Date.
The same list reports a Hublot Spirit of Big Bang in blue titanium and a one-off Hublot Masterpiece MP-09 Tourbillon Bi-Axis. Business Today says a Hublot Spirit of Big Bang in King Gold was worn at the 2023 “Day of Reckoning” boxing event.
Franck Muller also appears in the photo record. Wrist Enthusiast lists a diamond-set Vanguard Chronograph (V45CCDTAC), a Cintrée Curvex Tourbillon and an Invisible Baguette Diamonds Imperial Tourbillon as “spotted” on him. Other Jacob & Co. names on the list include an H24 Four Time Zone and an Epic SF24, the latter from a print ad.
Business Today also reports a G-Shock x Bape DW-6900 customized by Jacob & Co., but as a gift for his partner Georgina Rodriguez rather than a watch he wears.
His TAG Heuer years and the Formula 1 CR7
Before Jacob & Co., TAG Heuer was Ronaldo’s big watch partner. It signed him as a brand ambassador in 2014, its first move into football, joining a roster that included Leonardo DiCaprio and Jenson Button.
The result was the TAG Heuer Formula 1 CR7 in 2015. It is a 42mm black titanium carbide-coated steel chronograph with a checkerboard dial, green details for the pitch, the CR7 logo and a Ronda 5040D quartz movement. TAG Heuer also made a green-and-black Ronaldo dial for its Connected smartwatch.
We could not confirm a current TAG Heuer contract in 2026, so we describe that relationship as a past one. For other TAG Heuer wearers, browse our TAG Heuer hub.
Similar watches and affordable alternatives
You do not need a six-figure budget to get the Ronaldo look. The TAG Heuer Formula 1 chronograph line still gives you the sporty, football-adjacent style at a fraction of the price of the Epic X. A skeleton-dial automatic from a brand like Orient Star or Seiko is the closest budget match to the open-worked Epic X.
If you like the flashier Jacob & Co. side, Conor McGregor’s Jacob & Co. collection shows how another athlete wears the brand. For another athlete with an outsized taste in tourbillons, see Bubba Watson’s Richard Mille collection.
Casio’s G-Shock is the opposite end of the scale, but it also appears in Ronaldo’s circle, as the customized DW-6900 mentioned above. A plain DW-6900 costs roughly $100 to $150.
FAQ
What watch does Cristiano Ronaldo wear?
His own watch is the Jacob & Co. x CR7 Epic X, launched in 2022. He has also been photographed in Rolex Daytonas, Hublot and Franck Muller models.
Does Cristiano Ronaldo have his own watch?
Yes. The Jacob & Co. x CR7 Epic X (Heart of CR7 and Flight of CR7) is co-designed with Ronaldo and carries his logo and signature. Earlier, TAG Heuer made the Formula 1 CR7 in 2015.
How much is Ronaldo’s CR7 watch?
At launch, the steel Heart of CR7 started at about $28,000 and the diamond-set rose gold Flight of CR7 at about $145,000, according to Monochrome. The editions are limited, so pre-owned prices vary.
Is Cristiano Ronaldo a Rolex ambassador?
No. We found no Rolex ambassador deal for Ronaldo. The Rolex Daytonas linked to him come from photographs, not from an official partnership.
Is Ronaldo still a TAG Heuer ambassador?
He signed with TAG Heuer in 2014 and the brand made the Formula 1 CR7 in 2015. We could not confirm that the deal is active in 2026, and his main watch partner now appears to be Jacob & Co.
What is Ronaldo’s most expensive watch?
Press reports point to the one-off Jacob & Co. Bugatti Chiron Tourbillon, reported at about $1.65 million, although that figure comes from media rather than the brand.
Sources
- Monochrome Watches: Introducing the Jacob & Co. CR7 Epic X, Flight of CR7 and Heart of CR7
- WorldTempus: Jacob & Co and CR7 take their relationship to a higher level
- Arabian Business: Cristiano Ronaldo given a Jacob & Co. watch at the opening of its Saudi store
- WorldTempus: Euro 2016 and Cristiano Ronaldo (TAG Heuer Formula 1 CR7)
- Watchonista: Cristiano Ronaldo joins TAG Heuer
- Wrist Enthusiast: Cristiano Ronaldo’s Watch Collection