Featured image: Rama, CC BY-SA 2.0 fr, via Wikimedia Commons
Grant Cardone’s documented Panerai is the PAM00187, which Panerai’s own archive lists as a Luminor Submersible 1950 Chrono 1000m in a 47mm steel case, a limited edition from 2004. So the watch behind Cardone’s Panerai is a Luminor Submersible chronograph, not a standard three-hand Submersible.
Quick answerCardone’s Panerai is the PAM00187 Luminor Submersible Chrono 1000m (47mm, steel, limited to 1,000 pieces, 2004). The wider Luminor Submersible family runs from the 44mm PAM00024 of 1998 to today’s 42mm, 44mm and 47mm Submersible models, with pre-owned prices from roughly $4,000 to well above $13,000. Read what else Grant Cardone wears for the rest of his collection.
Where to buy
Compare the same watch on both sites: eBay for pre-owned and vintage pieces, Amazon for new stock.
Panerai PAM00187
Panerai Luminor Submersible
Prices and availability change; check the listing before you buy.
Cardone’s Panerai: what is documented
The main public source is a Chronometer Check collection write-up. It describes a limited-edition Panerai PAM00187 chronograph with a 1000m rating, shown by a blue “1000” on the dial. Cardone is quoted as wearing it diving, and the article says he thought he had lost it for about seven years before finding it again in a bag. The write-up also mentions a simpler Panerai with a seconds sub-dial at 9 o’clock and a date magnifier, but gives no reference. The article never uses the word Submersible.
The link comes from reference data. WatchBase and Panerai’s own archive both name the PAM00187 as a Luminor Submersible Chrono 1000M with the OP XII chronograph movement. One caution: you may see the PAM00187 called a Luminor Marina, but that is not what the manufacturer’s listing says. The Marina is a different Luminor line, usually with a plain three-hand layout and lower water resistance, with no rotating dive bezel.
Luminor Marina versus Luminor Submersible
| Luminor Marina | Luminor Submersible | |
|---|---|---|
| Purpose | Classic Luminor styling, everyday wear | Dive watch |
| Bezel | Fixed | Unidirectional rotating dive bezel |
| Water resistance | Typically lower (commonly 100m) | 300m on most models, 1,000m on some limited editions |
| Look | Smooth, simple bezel | Knurled bezel with minute markers |
The Marina and Submersible figures here are general product knowledge rather than from the pages we fetched, so check the exact reference. The crown-guard lever and sandwich dial are shared across the Luminor family, which is why the two get confused.
History of the Luminor Submersible
The Luminor Submersible name goes back to the late 1990s. The PAM00024, a 44mm steel automatic with the OP III movement and 300m of water resistance, was produced from 1998 until about 2017, according to WatchBase. Its titanium sibling, the PAM00025, wears the same size with a hobnail-pattern dial. The PAM00243 was a 44mm model rated to 1,000m. In 2019, the Submersible became its own collection, and in later years it gained the in-house automatic movements with a three-day power reserve. The PAM00305, a 47mm titanium watch, was the first to use the P.9000 caliber.
Key references and sizes
| Reference | Size and material | Notes |
|---|---|---|
| PAM00024 | 44mm steel | Early automatic, OP III, 300m, 1998 to 2017 |
| PAM00025 | 44mm titanium | Hobnail dial |
| PAM00187 | 47mm steel | Chrono 1000m, OP XII, limited to 1,000 pieces, 2004 |
| PAM00305 | 47mm titanium | First with P.9000 in-house movement |
| PAM01226 / PAM01229 | 44mm steel | QuarantaQuattro with P.900, 300m, launched 2022 |
Current Submersibles come in 42mm, 44mm and 47mm cases. The 44mm QuarantaQuattro was introduced as a middle size, with a seconds sub-dial at 9 o’clock, a date at 3 and a three-day power reserve. The range includes steel, titanium, bronze (Bronzo), carbon composite (Carbotech) and recycled steel (eSteel) versions. A 47mm watch sits very large on most wrists, while the 42mm is the easiest for everyday wear.
Prices
Launch prices for the 44mm QuarantaQuattro in 2022 were about £7,900 for the steel references and £15,000 for the Carbotech. On the pre-owned market, WatchPatrol’s median asking prices were roughly $4,199 for the older Submersible 44 steel, $5,441 for the 47mm titanium, $6,895 for the 42mm, $11,023 for Carbotech, $13,741 for Bronzo and $18,885 for Goldtech. These are asking prices, not sale prices, and they move over time. The limited PAM00187 trades as a collector piece, so prices vary much more.
Buying advice
- Pick the size first. Try 42mm, 44mm and 47mm on your wrist. The difference is large.
- Older versus newer movement. Older watches use the OP-series movements and are cheaper. Newer P.900 and P.9000 watches have a three-day power reserve and better service support.
- Check the lume and dial. Tritium dials age to a warm cream color, which some collectors prize and others dislike. Do not “fix” it by replacing parts.
- Verify limited editions. For something like the PAM00187, check the numbering and ask for documentation.
- Beware fakes. Panerai is widely imitated, so read our guide to spotting fakes before buying.
The look for less
The big cushion case, crown guard and sandwich dial are easy to like but expensive. Our guide to Panerai Luminor and Radiomir homages covers well-regarded alternatives that capture the look without the price. For Cardone’s other watches, see the Rolex Yacht-Master 16628, a gold Yacht-Master often linked to him, though that is not verified.
FAQ
What Panerai does Grant Cardone wear?
His documented Panerai is the PAM00187, a limited-edition Luminor Submersible Chrono 1000m.
Is the PAM00187 a Luminor Marina?
No. Panerai’s own archive lists it as a Luminor Submersible 1950 Chrono 1000m, 47mm.
How much is a Panerai Luminor Submersible?
Pre-owned median asking prices run from about $4,200 to $13,700 for common steel, titanium and bronze models, and higher for precious-metal or limited editions.
Which Submersible size is best?
The 42mm suits most wrists, the 44mm is the classic middle size, and the 47mm is for those who want a very large watch.
Sources
- Chronometer Check: Grant Cardone’s watch collection
- WatchBase: Panerai PAM00187
- Panerai: PAM00187 Luminor Submersible 1950 Chrono 1000m
- WatchPatrol: Panerai Submersible prices
- WatchPro: Submersible QuarantaQuattro