What Kind of Watch (WKOW) answers one question, over and over, as accurately as we can: what watch is that person wearing? We identify the watches worn by celebrities, business leaders, presidents and film and TV characters, explain why they matter, and show you how to get the same look at any budget.
What we cover
- Movies and TV series: from James Bond’s Omegas to Walter White’s TAG Heuer Monaco.
- Celebrities and politicians: Bill Gates’ $50 Casio, Warren Buffett’s gold Day-Date, JFK’s Omega Ultra Thin.
- Homage watches and buying guides: honest advice on affordable alternatives and practical watch questions.
How we work
Every identification is checked against reputable sources: brand records and press releases, established watch publications, auction records and clear photographs. When a watch can’t be confirmed, we say so plainly instead of guessing. You can read the full process in How We Identify Watches and our Editorial Policy.
Who we are
WKOW is written and maintained by the WKOW editorial team, a small group of watch enthusiasts who have spent years collecting, researching and wearing everything from G-Shocks to Swiss chronographs. The site first launched in 2016 and was relaunched in 2026 with every article rewritten, re-researched and updated.
How the site is funded
Some articles contain affiliate links. If you buy through them, we may earn a small commission at no extra cost to you. This never decides what we identify or recommend. See our Affiliate Disclosure.
Get in touch
Spotted a watch we haven’t covered, or think we got one wrong? Tell us about it, or email Show email address.